"is, by common definition, equal to the additional costs that would be incurred to produce an additional unit of electricity sold in the market. As long as sufficient supplies exist, the competitive price is roughly proportional to the fuel costs required to generate the next unit of power. However, when supplies grow increasingly scarce, leading to a tight balance between demand and supply, generating costs can rise dramatically because they include the costs of running generating units at higher than normal rates, thereby increasing the likelihood of breakdowns. At the point that all... Read more about Competitive Price

Any commercial, industrial or retail consumer of electricity

a for-profit electric utility owned by stockholders that is regulated by the state and federal governments

incentive regulations to encourage a utility to reduce its costs